NYC VOTES

Profile

Hazel approaches design as a space for exploration—where narrative, form, and motion intersect. Rooted in visual storytelling, her work reflects a playful curiosity and a constant search for new ways of seeing. She seeks collaborations that expand her creative vocabulary and deepen her practice.

Email

Tools

Adobe Suite
Cinema 4D
Figma

HAZEL TAO

Designer

Illustrator

Street Photographer

NYC VOTES

Role

Motion Design
Video Editing
Graphic Design
Concept Development

Voting Awareness Campaign

Increase voter participation through a bold, social-first visual campaign designed for digital platforms and public spaces.

Challenge

Young voters are often overwhelmed by political messaging and quickly scroll past traditional campaign content. The challenge was to create visuals that feel immediate, memorable, and optimized for fast-moving digital platforms.

Developed the visual direction for a public awareness campaign, transforming key messages into a cohesive visual system across motion, social media, and campaign assets. The project focused on creating clear communication, strong visual hierarchy, and adaptable design solutions that could scale seamlessly across multiple digital formats.

The creative process began with exploring different messaging directions and visual approaches to establish a bold, recognizable campaign identity. Through iterative concept development, storyboarding, and motion exploration, the visual language was refined to maximize clarity, emotional impact, and audience engagement while maintaining consistency across every touchpoint.

The final campaign combines static and motion-based assets, including key visuals, social media content, storyboards, and animated pieces, demonstrating an end-to-end creative workflow from concept development through execution. Every element was designed as part of a unified visual system, ensuring consistency in typography, composition, motion, and messaging while remaining flexible enough to adapt across a variety of platforms and campaign applications.

Top