Tools
Adobe Suite
Cinema 4D
Figma
Tools
Adobe Suite
Cinema 4D
Figma
Motion Design
Video Editing
Graphic Design
Concept Development
Increase voter participation through a bold, social-first visual campaign designed for digital platforms and public spaces.
Young voters are often overwhelmed by political messaging and quickly scroll past traditional campaign content. The challenge was to create visuals that feel immediate, memorable, and optimized for fast-moving digital platforms.
The creative process began with exploring different messaging directions and visual approaches to establish a bold, recognizable campaign identity. Through iterative concept development, storyboarding, and motion exploration, the visual language was refined to maximize clarity, emotional impact, and audience engagement while maintaining consistency across every touchpoint.
The final campaign combines static and motion-based assets, including key visuals, social media content, storyboards, and animated pieces, demonstrating an end-to-end creative workflow from concept development through execution. Every element was designed as part of a unified visual system, ensuring consistency in typography, composition, motion, and messaging while remaining flexible enough to adapt across a variety of platforms and campaign applications.
Brand Identity
Concept Development
A contemporary jewelry brand exploring sculptural forms, refined craftsmanship, and timeless elegance.
Create a luxury identity that feels modern and distinctive without relying on traditional jewelry aesthetics. The visual language needed to communicate craftsmanship, elegance, and longevity while remaining flexible across packaging, editorial materials, and digital applications.
The Crescent Collection draws inspiration from the soft glow of moonlight and the sculptural fluidity of precious metals. Gentle curves, harmonious proportions, and delicate reflections come together to create pieces that feel graceful yet contemporary. Designed to express a quiet sense of femininity rather than overt decoration, the collection celebrates understated elegance through refined forms, thoughtful craftsmanship, and a timeless visual language that can evolve across future collections and brand experiences.
UI Design
Concept Development
Every interaction was designed to reduce visual noise and recreate the quiet experience of browsing a physical bookshelf.
Most reading apps prioritize tracking, social sharing, and productivity. The challenge was to design a calmer reading companion that helps readers build a lasting relationship with their personal library through thoughtful organization and spatial interaction.
Users can arrange their collection by spine or cover view, monitor reading progress, archive completed titles, and create notes linked to specific pages for future reference. Instead of emphasizing social interaction, reading challenges, or productivity metrics, SHELF prioritizes calm navigation, meaningful organization, and long-term engagement with personal reading habits.
The interface is built around typography, spatial rhythm, and subtle interactions that recreate the quiet experience of browsing a physical bookshelf. Every design decision focuses on reducing visual noise while encouraging reflection, making the reading journey feel intentional, personal, and timeless.
Illustration
Motion Design
Concept Development
A looping motion series celebrating iconic foods that have crossed cultures and become part of everyday American dining.
The challenge was to transform familiar foods into a cohesive motion language that feels playful, energetic, and instantly recognizable while maintaining visual consistency across a series of independent animations.
Rather than documenting food itself, the project explores how rhythm, movement, and graphic transitions can communicate personality through simple visual forms. Built around seamless looping animations and a consistent motion language, each piece balances playful timing with clean visual composition while maintaining cohesion across the series. The result is a collection of short animations that celebrate cultural exchange through food, transforming familiar dishes into engaging visual stories designed for digital platforms.
Graphic Design
Concept Development
The project demonstrates how visual identity can extend beyond packaging, creating a cohesive system that translates atmosphere, narrative, and emotion into a unified graphic experience.
Develop a visual identity that captures the emotional atmosphere of a fictional album, translating sound, memory, and landscape into a cohesive graphic language that extends across physical and digital formats.
A palette of warm orange and weathered reds drifts throughout the visual identity like dust carried by dry desert winds, while layered textures suggest traces of smoke, worn metal, and surfaces shaped by time. Together, these elements create a cinematic atmosphere that feels nostalgic, rugged, and quietly mysterious, allowing the artwork to echo the emotional landscape of the music rather than simply illustrate it.
Street Photography
The series documents quiet moments that often disappear into the rhythm of everyday life, revealing the subtle relationships between people, architecture, light, and the ever-changing character of New York City.
Observe and document the overlooked visual language of New York City through everyday moments rather than iconic landmarks, focusing on composition, typography, architecture, light, and human interaction.